Japanese ice Maker Akagi Nyugyo made a TV apology for Increasing the cost of their Ice Cream to by 9 Cents, From 60 yen to 70 yen, the Apology Raked Millions of views on YouTube


A Japanese ice cream maker—Akagi Nyugyo—pulled off one of the most earnest ads imaginable: a TV commercial publicly apologizing for hiking the price of its beloved GariGarikun popsicle by just 9 cents, from 60 to 70 yen, marking the first increase in 25 years 

The 60‑second spot features the company president, chairman, and a sea of employees bowing solemnly in front of their headquarters—framed by somber folk music. On-screen text reads:

“We held on for 25 years but… 60 → 70” 

They explained rising production and packaging costs drove the change—yet chose humility over hubris by saying sorry on national television. The ad swiftly racked up nearly a million views on YouTube

Such a move feels almost poetically Japanese in its blend of contrition, community, and respect. A price increase turned into a cultural statement—and maybe a PR masterstroke, too.

The gesture shows how the company care about its customers and the need for a kind explanation.

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